Reading Polls and Teaching Citizenship in American Political Behavior: Making Inferences from Statistical Data

The question of what predictions one can make from political polls has been a hotly contested one this political campaign. Despite the appearance of scientific certainty, who’s ahead in a poll is reliant on the demographic make-up of the polling audience. For example, when Romney was behind in the polls before the first presidential debate his advocates suggested that pollers were under representing his supporters.

Shirley Engle, a former Indiana University professor of education and director of the Social Studies Development Center (SSDC), addressed the issue of what exactly you can learn from polls in his 1969 educational film Making Inferences from Statistical Data, one of the educational films held by the Indiana University Libraries Film Archive and available for viewing online along with several other IU produced films. Okay, not a barnburner of a title and the film itself is rather staid. But stick with me here.

IU social studies professor Shirley Engle informs the young electorate.

No one said making well-informed democratically-minded citizens was a blast. Though leaning towards the functionally pragmatic in terms of filmmaking – the film is mostly a staged version of a class discussing polls and what they might have revealed about demographics and political beliefs – Engle was working to transform social studies from a rote memorization of facts to a politically engaged subject built off of the concerns and experiences of students.

Students heartily engaged in polling education in Bloomington, IN.

The film was part of a program to train social studies instructors in teaching the subject in this then new progressive manner. This particular module focuses on the limits of reading data. John Patrick, the director of the SSDC after Engle, leads a group of Bloomington -area high school students, all white, through data on how different demographics groups voted in recent elections. The students then attempt to infer whether these different groups were more likely to vote Republican or Democrat.  Showing the strong brand continuity of these political parties the general conclusions more or less hold true in 2012. Older people tended to vote Republican while younger generations trended towards the Democrats. Republicans attracted white voters while the Democratic Party was more closely aligned with minority voters.

Students forming their own opinions and conclusions about polling data.

But what is revealing about this film is the degree to which Patrick attempts to place the students’ findings in dialogue with each other. It might seem like a minor detail, but while he leads the class from one topic to another, it is the students who present the conclusions. Patrick doesn’t tell them what to believe. They analyze the evidence and come to a consensus on the limits of reading into polls.

Engle was greatly concerned that what he termed the “authoritarian school climate” would prevent students from growing into politically active well-informed citizens. To counter that dictatorial pedagogy, this film models a classroom where students come to their own conclusions, but, importantly for Engle, they are conclusions based on a considered reading of empirical data and are tested through group dialogue.

While as a piece of filmmaking Making Inferences from Statistical Data might mirror Engle’s button-downed appearance, the film and its maker were advocating for a transformation in how educators helped students become politically aware. In reading his writings from the time of the film, Engle almost comes off as a political radical despite his moderate appearance of a flattop haircut and grey suit. This gap between the film, created to instruct as clearly as possible, and the more revolutionary approach to pedagogy that undergirds it, point to the necessity in placing these educational films in the theoretical contexts in which they were made.

Engle smiles at the idea of helping students for their own political opinions.

This is the first blog post in a two-part look at how educational films addressed politics. Tune in next week for an examination of Study of Government.

~Andy Uhrich

IULFA and World Day For AudioVisual Heritage

In 2005, UNESCO, in order to raise awareness of the wealth and significance of A/V materials and collections as documents of tradition, heritage, and culture, as well as to raise awareness of issues regarding preservation and access, declared October 27th as the World Day for Audiovisual Heritage. In the years since, institutions ranging from libraries and archives to cultural centers to A/V professional associations have used this day of consciousness-raising to share and showcase how audio visual media enriches our understanding of history and heritage.

Home Movie Day is an example of how our heritage is expressed through media. Here is an image of an IU football game from the 1950s, taken at the IU Cinema on Home Movie Day 2012.

Last year, for example, The Israel National Commission for UNESCO took October 27th as a day to publicly screen rare and special materials from the repositories of Israeli film archives in seven Cinematheques throughout the country.  The Polish National Audiovisual Institute planned its yearly Culture 2.0 conference around World Day for Audiovisual heritage, with researchers and activists discussing ideas of heritage, media, and cultural literacy.  And the Philippines, the last standing country without a national film archive, released new plans for the National Film Archive of the Philippines, in Manila which, as of this year, has just begun and, in fact, participated in the 2012 Home Movie Day

The theme for this year, which is hosted by the International Association for Sound and Audiovisual Archives (IASA) is “Audiovisual Heritage Memory?  The Clock Is Ticking.” This statement highlights the belief among A/V professionals that the next couple of decades are of critical importance when it comes to preserving A/V materials.  As Mike Casey and Bruce Gordon noted in “Sound Directions: Best Practices for Audio Preservation,” sound archives (and, it could surely be argued, film and video archives as well) “have reached a critical point in their history marked by the simultaneous  rapid deterioration of unique original materials, the development of expensive and powerful new digital technologies, and the consequent decline of analog formats and media.”  In other words – materials are getting older, more outdated, and are harder to fix.

Here at the Indiana University Library Film Archive (IULFA), we struggle with these issues of decay and obsolescence every day.  It’s a challenge that can be particularly poignant and potent when working to preserve and make accessible materials that represent the cultural heritage and history of the area where we live.  Handling unique or rare regionally produced materials such as the Indiana University Audio-Visual Center educational films from the 1940s-1980s is unambiguous evidence of the historical and cultural relevance of audiovisual materials.

Those interested in a sampling of some of the educational materials we have available that deal with the Midwest’s cultural and economic heritage in particular might want to take a look at the following films, digitized and made accessible on the IULFA website.  These represent only a sliver of the Hoosier-centric materials we are currently accessioning, cataloging, preserving, and digitizing, and we plan to highlight some of this films in upcoming blogs, so stay tuned!

Tales of the Rails, 1990

Provides an anecdotal account of the history of the American railroad in the Midwest through personal interviews and historical photographs. Features stories fondly recounted by old-timers who grew up along the tracks in Iowa, and highlights the importance of trains to daily life while capturing their aura of mystery and excitement.

Limestone, 1978

It is impossible to live in Indiana and not be aware of the cultural, historical, and economic significance of the limestone industry. This film, produced by Indiana University’s School of Education, explains and simulates the formation of sedimentary rock, focusing on the importance of limestone as a natural resource.

In The Rapture / The Rapture Family, 1976

“In The Rapture” documents a local production of a traditional black church musical drama portraying man’s struggle to resist the temptations of Satan and follow Jesus.  The companion film features eight members of the “rapture family” discussing the drama’s significance with Dr. Herman Hudson, Dean for Afro-American Affairs, and Dr. William H. Wiggins, Jr., Professor of Afro-American Studies, Indiana University.

New Harmony: An Example and A Beacon, 1971

Traces the history and significance of New Harmony, Indiana, from its communal origins to its contemporary renaissance as an historic landmark.  A must for anyone interested in vernacular architecture and local history.

 

~Josephine McRobbie

 

 

 

 

 

 

 

 

Presenting … Marching Band Fundamentals Parts 1 and 2

“Everyone likes to watch and listen to a marching band as it goes swaying by in perfect rhythm. It looks easy, this marching and playing together.  It may look easy, but many long hours of practice were necessary to turn these already accomplished musicians into a crack marching outfit.”

It is not often that, while standing on a corner waiting to cross a street, you hear a car blasting “Stars and Stripes Forever” by John Philip Sousa. More often — especially at college football games or parades for any given given holiday (particularly patriotic ones) — you’re likely to hear Sousa being blasted by a marching band. Whether the average American thinks about marching bands very often may not be quantifiable. It is clear that those who are in or are an alumni of a marching band think about it a lot (if you Google “marching band sport” you’ll see plenty of passionate essays seeking to legitimize the activity to the mainstream and revealing just how difficult — and engrossing — it is)Major competitions happen often, and band members spend much of their free time rehearsing not just the music but the minutiae that a very long history of marching bands demand to create, as the narrator of the film says, a “crack marching outfit.”

Marching band member with tidy hair and clean uniform.

Marching Band Fundamentals, one of the many educational films produced by the IU Audio-Visual Center which is now held by the Indiana University Libraries Film Archive (IULFA), explores this minutiae, yes, but more accurately serves as a live instruction guide for directors and “bandsmen.” For those of us who were never part of a marching band the details might be overwhelming. Notice the amount of military terms that occur before the six minute mark (“rank,” “file” “paces”, etc.). And, of course, the emphasis on shiny shoes and nice haircuts.

These “bandsmen” are actually women!

The observant viewer will notice many “bandsmen” whose haircuts may not be as tidy as the others; that’s because they’re women, referred to over and over again as “bandsmen” and “he.” This is not uncommon for educational films of this era, but the camera’s focus on these members of the band while the narrator uses gendered terms might be disconcerting for  the 21st-Century viewer or, at the very least, cause some confusion when curls spill out of members’ caps.

Perhaps an image that comes into the viewers mind as they watch the band go through their very specific motions is one of a stifling auditorium or gym filled with marching band members laboriously attempting to learn the commands from the film, as if they were dance instructions or a jazzercise video. Based on the very pedantic nature of the film it could have been used as such, so long as the projector was able to be stopped and the film rewound to repeat unclear commands. More than likely, however, it was for fledgling band directors in need of a refresher or for band director’s assistants who were in training. This assumption is made based on the work of the two men responsible for writing the film.

Daniel L. Martino came to Indiana University in 1948 from Ohio University where he quickly established four concert units in the Department of Bands. Famously, he was the director of the Indiana University Marching Hundred which was deemed by John Philip Sousa in 1925 to be “the snappiest marching and playing band in the country.” During Mr. Martino’s tenure as the director of the Marching Hundred the band made three consecutive appearances at the Indianapolis 500, the Kentucky Derby, and, in 1953, was part of Dwight Eisenhower’s inaugural parade in Washington, D.C. In 1952 Martino released a book entitled Effective School Band Management which likely served as the textual counterpart to this film.

The Hobart City School Marching Band

Richard A. Worthington, Martino’s co-writer, was band director for Hobart City Schools, an Indiana town just South of Chicago, and was working on his doctorate at the time of the film’s creation. Later he took a position at Northern Illinois Teachers College. Their embrace of film for marching band education makes sense; diagrams, commands, and marching figures are much clearer on film, can be shown again and again, and were likely much more understandable to the newest members of any given band.

An interesting feature of this otherwise very specific and somewhat pedantic film is the use of slow motion. High speed cameras would become indispensable to the field of biomechanics in the 1970s, but this simpler version — showing movement required of band members — was likely a remarkable achievement in marching band education. Again, combined with the ability to stop and rewind the film, those members in stifling gyms or auditoriums would, hopefully, learn their steps quicker, and get to the learning and practicing of music — which does not come until there is less than a minute left in the film — faster.

The drum major looks on with grave intensity.

While perhaps not the most engrossing film for the casual viewer, Marching Band Fundamentals Parts 1 and 2 is a glimpse into the promise of group education through film. Its combination of live-action, animation, and slow-motion would have been a novel and very helpful tool for band directors used to relying on rote learning and militaristic methods alone. Imagine the sigh of relief the director might feel when given the opportunity to let the film do the talking for them, allowing them time to let their strained vocal cords heal enough to scream a little bit more at the drum majors as soon as the film had run its course. Additionally, the film sheds some light on the intensity of an activity that is often so well-rehearsed, it’s made to look easy. If you were a marching band member you already know all of this. Those of us — myself included — who never experienced it, can now understand a little bit more why committed marching band members were so intense about it. Come on, that looks pretty hard!

If you like this film there are plenty more Indiana University produced educational films streaming for your viewing pleasure. Check them out!

~Jason Evans Groth

A Day In the Life: DoDA 2012

In anticipation of the second annual Day of Digital Archives (DoDA) coming up on Friday October 12, 2012, we present a glimpse into the world of the digital film archive at Indiana University.

Day of Digital Archives

DoDA was first established by Gretchen Gueguen as a way to connect archivists, digital humanists, programmers, and anybody else using or managing a digital archive. It is an online platform to raise awareness and spread knowledge about digital archives. To be more specific, who are the users of digital archives? Who manages them? What other projects are happening in the vast domain of digital collections? What can we learn about our own work by catching a glimpse of what other professionals in the field are doing? This being the second year of DoDA, the coming years will hopefully provide many connections and insights to other projects happening around the world. Past contributors have shared posts about data management, digital forensics, university archives, natural disasters and the video collections at the Hormel Gay and Lesbian Center of San Francisco Public Library, just to mention a few.

Digitized Films and Loans

Chuckylou gets dolled up with the kids

Many of the contributors for DoDA 2011 deal primarily with born-digital objects, but for many institutions, and we at the Indiana University Libraries Film Archive are no exception, that is not requisite. Our online archive of digitized films were filmed between 1949-1978. These films were digitized over the course of the last 10 years by Scene Savers in Covington, KY. The Bradley Collection was the first collection to be digitized, however some of the items that are digitized cannot be streamed online due to copyright issues. The educational films that are online were all digitized in the past four years. Due to the fact that IU made these films and owns the copyright for them, we are able to stream them to the public. Issues of copyright are ever apparent with digital libraries given many materials people want access to are not yet in the public domain. Currently in the U.S., any work published before January 1, 1923 is considered to be in the public domain.

We receive many requests on an almost daily basis for digitized copies of particular films in our collection. Oftentimes requests come from libraries, universities and researchers. After licensing and copyright issues have been cleared, we are able to send away for a digital copy, which is then loaned to the patron. In the future we will hopefully be able to digitize a large portion of our collection in-house and provide our own digital copies for specific requests.

Currently, for titles already in our collection, item information may be retrieved from IUCAT. Because the majority of our holdings have yet to be digitized, metadata must be added to the catalog in order to locate an item. For collections that we have recently acquired, for example,the Oregon Collection, we are still processing, bar coding and adding metadata to each canister simultaneously as it is inserted into IUCAT. This is a time consuming but essential step in the process of digitizing these films down the road. Additionally, the Oregon Collection is still on the burner and we are continuing to plow through the remaining palettes at  a steady clip.

Palettes containing the Oregon Collection (most of these are now emptied and cleared away).

In managing this archival collection, our goal is to preserve what we have through a process of collecting, organizing and ultimately making public our holdings. By allowing for easier access we ensure that these items are usable, not simply left to collect cyber dust in an electronic box with no key.

Digital Archive Considerations

When considering a digital library, it is important to note the difference between a website and a digital library or archive. According to How To Build a Digital Library by Ian Witten, a digital library is defined as “a focused collection of digital objects, including text, video, and audio, along with methods for access and retrieval, and for selection, organization, and maintenance of the collection.” Digital archivists must consider how they will collect, preserve and dispense or allow access to their materials. In contrast to a website, which might have little or no organizational structure, a digital library or archive must meet the needs of its users and allow them to find materials of their choosing. By including extensive metadata, users are able to browse and search tags or other components to find a specific item. Compared to the typical library where a user might simply browse the shelves until the right book jumps out at them, how do users find materials in digital collections? Are they able to browse and search? What tools must be put into place to allow for browsing and then, once an item is selected what is the protocol for accessing and viewing an item?

There are many small things that must be taken into consideration when working with a digital collection and this is just a small slice of the pie. We will continue to provide quality materials and easily accessible finding aids as our online collection grows over the coming years. Have a great DoDA wherever you are!

~Asia Harman

Presenting … Handmade Materials for Projection (1956)

“This is like writing with light!” exclaims a young teacher in the 1956 instructional film Handmade Materials for Projection. What activity is she engaging in that was so exciting as to inspire her to reach for such an evocative metaphor? Well, if you chose scratching on a piece of carbon paper on an overhead projector for a lesson in how-to-write a business letter then you’d be right.

“This is like writing with light!”

That this rather mundane activity could prompt an educator to such poetic musings might be attributed to the often over-blown rhetoric found in educational films in the 1950s. However, I submit that moments such as these, which might seem corny to us now, are actually rather revealing insights into the ways that teachers and students thought about and experienced educational films. Or, to be more accurate, how the filmmakers imagined teachers and students experienced educational films. Examining these now out-of-date classroom films gives us an insight into how producers and educators predicted that the films would be viewed and utilized. As such, this affords us a chance to study earlier cultural assumptions about the pedagogical role of media, which, ideally opens up a discussion of the forces guiding our current digital mediation and technologization of education.

The film represents itself being screened in the classroom.

For a film that rather programmatically trained educators in how to inexpensively make their own slides and transparencies for projection in the classroom, the film is filled with these moments of wonder, even if they are occasionally tempered by the rational voice of the teacher. In addition to the example above, another instructor demonstrates a technique that she calls the dry dusting method. This tool allows her to accurately, and almost magically, trace shapes into carbon paper in front of her students. The filmed presentation at the 12:14 mark in the video does indeed have more than just a little of the fantastic about it. The drawing seems to appear before our eyes. As she states, her drawing on the overhead projector is more than just a representation of the object she is lecturing on. Instead, it’s “a living, meaningful diagram which developed with my lecture … as a way of capturing and holding the attention of my audience.”

“…A living, meaningful diagram…”

This quote gets at why teachers used, and continue to use, mass media in the classroom, an impulse that is essential to the creation of the films that are at the core of the Indiana University Libraries Film Archive. First, media, even something as unremarkable as an overhead projection, brings the lesson to life. Second, it’s not a frivolous animation but one that’s intimately yoked to the educational goal of the class. Third, and this is no small shakes here, the use of media in the classroom allows a teacher to keep the students focused on what she is saying. Classroom media was used to make a lecture exciting, had to have a clear pedagogical mission, and was deployed to regulate student behavior. (No students are actually seen in this film; the film presents no proof that these techniques actually interest schoolchildren which points to one of the great unknowns in educational film: what did the students sitting in the classroom actually think of these mediated instructions).

As this film and others like it such as Photographic Slides for Instruction (1956) and How to Make Homemade Lantern Slides (1947), both of which are embedded at the end of this post, suggest educational films were not just made for students, but also for teachers to instruct them in how to incorporate the then new media into their classroom. Further, educational films were part of a much larger infrastructure in media available for the classroom including filmstrips, records, slides, and overhead projectors – and eventually cassette tapes, videotape, and now Power Point. This is an important point to realize when watching old educational films. They rarely stood alone and were often part of a larger educational effort that might have included textbooks, suggested lesson plans, slides, etc. So while we will be mainly posting videos digitized from old educational films, please keep in mind that there was a larger media ecosystem in the classroom that these films are only one example of.

The film shows techniques for depicting 3-D objects with two-dimensional media.

In fact, the educational author of this film, Harvey R. Frye, published a very similar article in the August 1957 issue of the Journal of the Society of Motion Picture and Television Engineers called “Slide-Projection Materials on Minimum Budgets.” In comparing the article and the film, the advantages in each medium for teaching becomes quickly apparent: each has more or less the same information, but the journal article allowed a teacher to easily go back over the techniques of making slides while the film includes dramatized examples of teachers in awe at the process.

In fact, what each medium allowed a teacher to do was at the core of Frye’s efforts in training educators to use media for pedagogical purposes. As he and his co-author Ed Minor assert in the introduction to their 1970 book, Techniques for Producing Visual Instructional Media, having a sense of the specificity of each medium was the key to knowing how to utilize mass media in the classroom. They state unequivocally that, “materials should be prepared only when they will do the job of communicating better and quicker than any other method of communication available”.

“…Communicating better and quicker than any other method of communication…”

In the off chance that anyone reading this posting knew Harvey Frye or other filmmakers at the IU Audio-Visual Center please contact us. We are in the process of researching the production and exhibition of these films and any help would be much appreciated.

~ Andy Uhrich

 

 

 

Presenting… Presenting Indiana University

As has already been mentioned on this blog, the Indiana University Libraries Film Archive (IULFA) recently posted close to 200 films from its collection for streaming. This effort is an important part of the Archive’s, as well as the IU Libraries’, central mission of providing access to students, faculty, researchers, and the larger public to our collection of over 80,000 films. This monthly series of blog postings, which we’re calling “Presenting…”, will examine one of these streaming films in greater detail, look at its production and exhibition history, and connect them to the wider field of film scholarship, moving image archiving, and media pedagogy.

This first batch of films we’ve put online were made by the University’s Audio-Visual Center, or AVC for short.

Indiana University Audio-Visual Center Logo

The AVC was founded in 1912 (Happy 100th Birthday!) and it functioned until the beginning of our current millennium. During its existence the AVC worked to create and distribute educational materials in the new media formats of the day, be they magic lantern slides and photographs, motion picture film, videotape, or computer programs. Most relevant to our work as a film archive the AVC distributed over 35,000 titles from a variety of educational film producers, as well as making its own line of award-winning films that benefited greatly from the expertise of IU’s professors. In later postings we will look more closely at some of these classroom films that explored the functioning of biological lifeforms, the structural inequalities that held back lower income Americans, the ways to teach with electronic and photographic media, and other topics in the hard and soft sciences.

The AVC also made a number of films about Indiana University. It seems appropriate to start this blog series presenting the film work of Indiana University with a 1961 film, Presenting Indiana University, that presented the college to potential students.

 

Presenting IU title card.

As we are still in the process of researching the production and exhibition methods of the AVC, which we are doing with the help of PhD candidate Natasha Ritsma and the University Archives, we have not yet come across any specific documents that detail how this film was used. But other research has uncovered the work of the University’s Junior Division whose representatives traveled across Indiana with a spiel for high school students about what IU had to offer them. Promotional films such as Presenting Indiana University were an important part of their persuasive appeal. According to the 1967 edition of the IU yearbook, Arbutus, “Junior Division counselors go to the high schools for ‘College Day’ or ‘College Night’ programs to acquaint students with University policies and opportunities. Through films and discussions with Junior Division counselors, freshmen can learn what I.U. is like long before they arrive.”

Assuming Presenting Indiana University was used for this purpose, what would prospective students have learned about IU from watching the film? These individuals would have been exposed to the wide range of educational opportunities that the University had to offer them. A high school student who was deciding which college to attend would have seen a University that paid equal attention to the hard sciences – the film shows an experiment testing the human body’s reaction to painful sound frequencies, which you can see at the 1:40 mark in the video – and the creative arts and humanities, which is represented by footage of a composer working at the piano. By having two examples, each focused on sound and our physical and emotional response to it, the film explicitly notes how both the sciences and the humanities are working towards the same goal, which is to “know our selves better.”

The film shows an experiment testing the human body’s reaction to painful sound frequencies
They would have seen a student body integrated by gender and race, though the faculty was still, as seen in this film at least, entirely white men.

Potential IU attendees would have also gained a sense of the social atmosphere of the campus by watching the film. They would have seen a student body integrated by gender and race, though the faculty was still, as seen in this film at least, entirely white men.  High school students would have gained a sense of the respectful classroom environment at IU, where professors mixed lectures with probing questions to their class that seem designed to elicit engaging discussions. Though these in-class sections might seem a little staged now, the scenes show students grappling with heady intellectual material, such as the sequence in Dr. Henry Beech’s philosophy seminar where he and a young woman debate the freedom of choice available to a narcotized society, which can be viewed at the ten-minute mark.

Just as importantly, viewers would have learned that a University is much more than only the classroom. They would have seen the breadth of departments and facilities that supported their educational career at IU including the libraries (the film shows the new reading rooms and the priceless artifacts of the Lilly Library), the advising system offered by the Junior Division, the state-of-the-art computer center, and, of special interest to our archival work, the IU film library and audio-visual support center.

IU film library and audio-visual support center.

Further, by watching the film high schoolers would have seen all of the ways they could have gained practical experience while at IU including a number of student theater groups, teacher training programs, and the student newspaper. They would have received a sense of the world-class entertainment offered at IU including lectures by Nobel prizewinners, operas by the Music School, football games, art openings, and proms.

However, since this film no longer fulfills its intended purpose, what is the value of watching it today? Well, there are the always entertaining differences between then and now that one finds in old films, such as buildings that are no longer standing and changes in clothing worn by students – college men used to wear ties like nobody’s business! More importantly however, this film provides revealing insights into how a university justified its existence fifty years ago. It’s no secret that higher education is currently facing a myriad of challenges from declining state funding, rising tuitions, and the disruptive yet beneficial shockwaves of the digital transformation. Presenting Indiana University doesn’t directly address these concerns or provide us with any easy answers in 2012. But it does provide us with a clear sense of the central purpose of a university, which is to, as the film’s narrator states, “help each student probe the limitless frontiers of his own mind” in the goal of transforming them into “a contributing citizen in our modern society.” As the gendered use of the word “he” implies, we have to continuously update these goals for our current times, exegencies, and community. But as the film makes explicit throughout, the unfettered but directed pursuit of knowledge, however ridiculous it might appear – check out the sequence where they are bombarding a woman with painful sounds again – has a clear benefit to students as individuals and the society they enter when they graduate.

Like all universities, IU has continued to make these sort of promotional films. If you’re interested, you can check some recent examples of this genre of film/video making out at the IU YouTube page. These current videos cover many of the same topics as Presenting Indiana University, but, not surprising considering the shorter duration of YouTube videos, are broken up into more discrete chunks. Comparing these newer videos such as IU Extraordinary, Welcome Home, and This is Your Epic Adventure (all below) to Presenting Indiana University shows the continuity and changes in how a university promotes itself. While many of the same issues are covered, the student’s individual experience, on an academic and emotional level, takes center stage in a way not found in the 1961 film. Part of this difference can be explained by changes in the technology and styles of filmmaking; video records live sound in a way that was more complicated to achieve in 1961 and we expect people to speak for themselves instead of only hearing from a voice-of-god narrator. However, the change suggests a greater emphasis on the student’s mental and physical wellbeing than just the intellectual aspects focused on in Presenting Indiana University. To conclude, looking at these old promotional films, especially in relation to current publicity campaigns, affords an understanding of what a university thinks is most important at that particular time. This can reveal whom they were trying to appeal to and which social, political, and economic forces they were responding to.

IU Extraordinary

Welcome Home

This is Your Epic Adventure

http://www.youtube.com/watch?v=XfHFU0Vx_9A&feature=related

~Andy Uhrich