We certainly enjoyed the recent webinar series on Google Analytics, Library Analytics: Inspiring Positive Action through Web User Data (an ALA TechSource webinar/workshop), and we hope that you did too. If you missed the sessions the first time around, we do have access to the archives, so give us a yell if you’d like to see them.
We also wanted to collect some information here, for easy access. Enjoy!
Session 1: The Basics of Turning Numbers into Action
Continuing the Conversation: ALA Techsource blog post with slides, additional resource links and content
Session 2: How Libraries Analyze and Act
Continuing the Conversation: ALA Techsource blog post with slides, additional resource links and content
The presenters provided the following list of recommended readings:
Wikipedia Entry: Web Analytics
“About Us” Page, Web Analytics Association
Measuring Website Usage with Google Analytics, Part I
Measuring Website Usage (from http://coi.gov.uk/guidance.php?page=229)
Library Analytics (Part 1)
Arendt, Julie and Wagner, Cassie. 2010. “Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas“, Journal of Web Librarianship, 4: 1, 37 — 54
Black, Elizabeth L.2009. “Web Analytics: A Picture of the Academic Library Web Site User“, Journal of Web Librarianship, 3: 1, 3 — 14
DANIEL WAISBERG and AVINASH KAUSHIK. 2009. “Web Analytics 2.0: Empowering Customer Centricity” SEMJ.org Volume 2 Issue 1.
You may also be interested in this recent interview with the presenters, “Paul Signorelli and Char Booth Discuss the Role of Web Analytics in the Library.”
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