Wrap-up: Google Analytics webinar series

We certainly enjoyed the recent webinar series on Google Analytics, Library Analytics: Inspiring Positive Action through Web User Data (an ALA TechSource webinar/workshop), and we hope that you did too. If you missed the sessions the first time around, we do have access to the archives, so give us a yell if you’d like to see them.

We also wanted to collect some information here, for easy access. Enjoy!

Session 1: The Basics of Turning Numbers into Action
Continuing the Conversation: ALA Techsource blog post with slides, additional resource links and content

Session 2: How Libraries Analyze and Act
Continuing the Conversation
: ALA Techsource blog post with slides, additional resource links and content

The presenters provided the following list of recommended readings:
Wikipedia Entry: Web Analytics
“About Us” Page, Web Analytics Association
Measuring Website Usage with Google Analytics, Part I
Measuring Website Usage (from http://coi.gov.uk/guidance.php?page=229)
Library Analytics (Part 1)

Arendt, Julie and Wagner, Cassie. 2010. “Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas“, Journal of Web Librarianship, 4: 1, 37 — 54
Black, Elizabeth L.2009. “Web Analytics: A Picture of the Academic Library Web Site User“, Journal of Web Librarianship, 3: 1, 3 — 14
DANIEL WAISBERG and AVINASH KAUSHIK. 2009. “Web Analytics 2.0: Empowering Customer CentricitySEMJ.org Volume 2 Issue 1.

You may also be interested in this recent interview with the presenters, “Paul Signorelli and Char Booth Discuss the Role of Web Analytics in the Library.”

Author- Courtney Greene McDonald

Head, Discovery & User Experience department. File under: librarian. See also: nerd.