Hardly a day goes by when my social media feeds don’t bring me a story about how Android is taking over Apple’s mobile market share (or conversely how no other platform will ever overtake iOS), or how iPads are revolutionizing mobile technology, or how 82% of people who are 19 years and 3 months old and live in an apartment with three roommates and a dog are coming to school with fourteen mobile devices in each of their pockets. (Okay, I made up that last one.)
So what’s the truth here? How can we find out what is really going on with mobile tech? You can find all kinds of numbers, but it’s not difficult to lie with statistics, so how can we find statistics that will be meaningful? (As a side note, my father – a psychology professor – gave me a copy of “How to Lie with Statistics” when I was in high school and it changed my life. For real.)
The Cloud Four Blog published an excellent post a couple of months ago that addresses exactly this issue: “A ‘Comprehensive’ Guide to Mobile Statistics.” It includes excellent information on available sources, types of statistics available, what each type is good for, and what to watch for with each. There is also a good discussion of which stats you should care about, depending on your role and what you are doing with mobile. There is some additional good information in the comments as well, so make sure to read those.
What do you think? Are any of the sources linked in the Cloud Four post interesting to you? Let us know in the comments!