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Discovery & User Experience

You say “iPad,” Google Analytics says “iOS”

Given that we’ve held a couple of workshops on using Google Analytics in the last couple of weeks, I thought I’d share an article about a recent change in how Google Analytics tracks Apple devices – logging is no longer broken out by device (iPhone, iPad, iPod Touch) but instead will be noted under a catch-all category of “iOS.” The change took place on May 29th.

What does this mean for the average Google Analytics user? Be aware that data-sets spanning that date (May 1 – May 31, for example) are going to have numbers and displays that look a little bit funky because of the change as they sort of “bump over” from one measure to the other. Going forward, it means we will all have a sense of overall Apple-device traffic to our sites, and if one is interested in determining which Apple devices, the best way to do that will be through looking at screen resolution reporting (logged under Audience -> Technology -> Browser & OS).

AND – if you’re really geeking out on Google Analytics right now, you might take a gander at these two case studies on how PBS and the San Francisco Museum of Modern Art have been using Google Analytics. We’re always interested to see discussions of GA usage specific to nonprofits.

Thanks, Anne, for the tips on the articles.

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