I didn’t go to ALA Annual this year, but if I had, I would probably have tried to go to the LITA preconference about web content strategy. As we look towards our upcoming website redesign/migration, we are actively thinking about our content and how best to present it for our users. Those of you who attended my Writing for the Web presentation at the Libraries’ In-House Institute, or who read my blog post summarizing that presentation, are familiar with Kristina Halvorson’s definition of content strategy:
Content strategy plans for the creation, publication, and governance of useful, usable content.
The ALA preconference sounds like it was a good introduction to content strategy as it applies to organizations and websites like ours, and to how it should be implemented from the very beginning of the design/redesign process. Presenters Christopher Evjy and Nina McHale have posted their slides, and they are worth at least a quick look:
As always, I am interested in any feedback, questions, opinions, or chocolate! (Just checking to see if you were paying attention, there.)
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