Small changes to make a big difference

In her Weave UX article, “Improving the Library Homepage through User Research – without a Total Redesign”, Amy Deschenes writes about the usefulness of making continual, small changes to a library’s website based on patron feedback and the results of user testing. Although user testing, feedback, site statistics, and/or heat maps are necessary to consider while completely redesigning a site, website managers can conduct further testing and analysis after a redesign. This can show how new features are being used by patrons and if they are helping a patron find desired information. By determining how a redesign is being used, site managers can make small changes where users can efficiently find information without becoming disoriented by large changes or even noticing that the site has changed.

Since the Summer 2014 Drupal migration, DRS has been making changes to the new Libraries’ site. A heat map revealed where users clicked on the homepage. Feedback from emails and reference desk questions indicated links and labels that were useful or needed to be changed. Google Analytics showed how long users stayed on each page and their navigation. Through this information, we were able to shorten the hompage and prioritize its links so that it is faster to find the footer’s useful information, such as recommended databases and hours.

In December, the ‘Start Your Research’ section in the top left had four subordinate categories to list links by subject. A heat map revealed that the links under the ‘Featured Collections’ and ‘Faculty & Graduate Students’ categories were underused.

The December 2014 homepage shows a large amount of content under the 'Start your Research' section.
The homepage on December 8th, 2014

Therefore, we got rid of the four categories and reduced the number of ‘Start Your Research’ links to those that are more widely used. We also changed the ‘Resources’ category in the navigation bar to ‘Research Resources’ to indicate that subject guides and databases are found within that category.

The January 2015 homepage shows that the content under 'Start your Research' has been condensed so that users scroll less to find the footer.
The homepage on January 22nd, 2015

By focusing on a few site features, we are able to improve the site’s usability without creating new obstacles for users. As users navigate the updated site, we can use statistics, feedback, and testing to continually improve the site in small ways that are barely noticeable, but helpful.

Author- Andrea Schuba

I am a library science student at Indiana University in Bloomington currently interning at Discovery and Research Services.

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