Content Strategy as a Model of Web Stewardship

brown bag with Steve Jobs' photo on it
Steve Jobs Ultra-Geek Lunch Bag | Photo Giddy on flickr

Heads up! Two-thirds of DRS – that would be Courtney McDonald and Anne Haines – will be presenting a short talk in the IU Libraries’ Digital Library Brown Bag series, coming up Wednesday, September 9th at noon (Eastern Daylight Time).

Content Strategy as a Model of Web Stewardship: Content strategy is an emerging area of expertise related to user experience design work, defined as “planning for the creation, delivery, and governance of useful, usable content.” This session will provide a brief overview of content strategy concepts and describe how a well-articulated content strategy can enable a better user experience through thinking holistically and strategically about web content — in other words, in stewardship. We’ll also present a brief case study of how, through implementing these tools and processes, our small department was empowered to stop simply chasing web pages around and instead invest our efforts into crafting a user-centric, sustainable web presence for the IUB Libraries (http://libraries.indiana.edu).

So if you’re curious about content strategy, the Libraries’ website, making websites more user-centric, or how many cute kittens and puppies we found a home for in our slide deck, either come to Hazelbaker Hall in the Wells Library (E159, behind the reference desk in the Scholars’ Commons) or tune in online at http://connect.iu.edu/diglib.

The presentation will be archived if you can’t make it next week. If you do attend, either on-site or online, plan to share your thoughts and questions on Twitter using the hashtag #dlbb. We look forward to seeing some of you!

Later this semester the other one-third of DRS, Rachael Cohen, will be speaking about our library catalog and user-centered design approach – watch for that in November, and check out the full fall semester DLBB series schedule.

 

Author- Anne Haines

Web Content Specialist in the Discovery & User Experience Department, IU Libraries. I've spoken at events including edUi, Confab Central, Confab Higher Ed, IOLUG, ILF, the IU Libraries' Digital Library Brown Bag series, and the Libraries' In-House Institute. You can find me hanging out at the intersection of content strategy and librarianship, singing a doo-wop song under the streetlight. Follow me on Twitter: @annehaines