Back to School: A Week in Numbers

Fall semester began last Monday August 22, so I thought I’d share some numbers from the website.

Eight days a week – if it’s good enough for the Fab Four, it’s good enough for me.

Monday August 22 – Monday August 29

Overall: 79, 836 pageviews

Google Analytics dashboard data - Aug 2016

That dip you see? Saturday. And, you might be able to just make out the top browser: Chrome.

Top 10 pages
  1. Homepage – 16,909 hits (21% traffic)
  2. Fall 2016 Ensemble Information – 4091 (5%)
  3. Music Library – 3210 (4%)
  4. PED (Performing Ensembles Division, Music) – 3066 (3.8%)
  5. A-Z List of Resources – 1710 (2%)
  6. Student Jobs at the Libraries – 1631 (2%)
  7. Herman B Wells Library – 1313 (1.6%)
  8. Hours – 990 (1.2%)
  9. Education Library – 942 (1%)
  10. Business/SPEA Information Commons – 841 (1%)

No other page logged more than one percent of overall hits for the site in that time frame – that’s pretty typical behavior for us. What does that mean? Well, we have a lot of pages, and we have a lot of people entering somewhere other than the home page.

What was our most used resource? Google Scholar, with 330 hits, followed by the New York Times with 316.

About 5000 sessions were via smartphones – that’s 15% of our overall traffic, which is up 150% from our previous average of about 10%. Only 2% of our users reached us via a tablet.

Where did the desktop users click? Have a look!

Heatmap: Indiana University Libraries - Desktop August 2016

Smartphones: The Numbers Game

Hardly a day goes by when my social media feeds don’t bring me a story about how Android is taking over Apple’s mobile market share (or conversely how no other platform will ever overtake iOS), or how iPads are revolutionizing mobile technology, or how 82% of people who are 19 years and 3 months old and live in an apartment with three roommates and a dog are coming to school with fourteen mobile devices in each of their pockets. (Okay, I made up that last one.)

So what’s the truth here?  How can we find out what is really going on with mobile tech? You can find all kinds of numbers, but it’s not difficult to lie with statistics, so how can we find statistics that will be meaningful? (As a side note, my father – a psychology professor – gave me a copy of “How to Lie with Statistics” when I was in high school and it changed my life. For real.)

The Cloud Four Blog published an excellent post a couple of months ago that addresses exactly this issue: “A ‘Comprehensive’ Guide to Mobile Statistics.” It includes excellent information on available sources, types of statistics available, what each type is good for, and what to watch for with each. There is also a good discussion of which stats you should care about, depending on your role and what you are doing with mobile. There is some additional good information in the comments as well, so make sure to read those.

What do you think? Are any of the sources linked in the Cloud Four post interesting to you? Let us know in the comments!

Savvy business for “dumb” phones?

The Social Network (also known as “The Facebook movie”) batted a little under .500 Sunday night at the Academy Awards, ultimately racking up three wins – for editing, best original score, and best adapted screenplay – from its eight total nominations, including a potential Best Actor nod to Jesse Eisenberg for his role as CEO Mark Zuckerberg (I find Justin Timberlake a bit more compelling myself).

Oscar, Schm-Oscar, Zuckerberg himself might say: 600 million users strong, Facebook rolls on, a juggernaut seemingly immune to the frequent kerfuffles raised by users over privacy of user data, interface changes, and how to finally, once and for all, suppress all those Farmville notifications from so-and-so.

With that many users, it’s no surprise that there’s plenty to say about Facebook. Some might be most interested to consider the possible ramifications of the company’s move last month to raise millions of dollars, from Goldman Sachs and an unnamed Russian investor, in what appears to be the prep for going public. Others might find the story of a Spanish nun expelled from her convent for – that’s right – “spending too much time on Facebook” compelling.

Unsurprisingly, I was most attracted to this story: no longer content to provide apps just for smartphones,  Facebook is moving into the “feature phone” market.  What’s a “feature phone”? Flip phones, candy-bar phones, or others … slightly lower-end than often pricey smartphones, feature phones can run some applications, but aren’t built around an operating system like Apple’s iOS, Google’s Android, or Microsoft’s Windows Phone 7. While the pundits are lining up to say that 2011 will stand as the tipping point for smartphone adoption in the United States (see our own Bret’s post on the topic, plus the Horizon Report 2011 [PDF]), there are still millions and millions of feature phones in use in this country, and millions more around the world.

Now all those folks can download the Facebook feature phone app, and get 90 days of free data. Maybe not long enough to get them tossed out of a convent, but probably plenty of time to get hooked for Facebook Mobile to become part of their day-to-day. Will other corporations and providers move into the feature phone market? As tablet sales take off, will consumers opt to spend there and save on phones? At least one person has recently noted his interest in pairing his tablet with a feature phone (through which he could create a Wi-Fi hotspot). What happens when two disruptive technologies collide? I don’t know, but if I figure it out, I’ll be sure to post it in my Facebook status.