Back to School: A Week in Numbers

Fall semester began last Monday August 22, so I thought I’d share some numbers from the website.

Eight days a week – if it’s good enough for the Fab Four, it’s good enough for me.

Monday August 22 – Monday August 29

Overall: 79, 836 pageviews

Google Analytics dashboard data - Aug 2016

That dip you see? Saturday. And, you might be able to just make out the top browser: Chrome.

Top 10 pages
  1. Homepage – 16,909 hits (21% traffic)
  2. Fall 2016 Ensemble Information – 4091 (5%)
  3. Music Library – 3210 (4%)
  4. PED (Performing Ensembles Division, Music) – 3066 (3.8%)
  5. A-Z List of Resources – 1710 (2%)
  6. Student Jobs at the Libraries – 1631 (2%)
  7. Herman B Wells Library – 1313 (1.6%)
  8. Hours – 990 (1.2%)
  9. Education Library – 942 (1%)
  10. Business/SPEA Information Commons – 841 (1%)

No other page logged more than one percent of overall hits for the site in that time frame – that’s pretty typical behavior for us. What does that mean? Well, we have a lot of pages, and we have a lot of people entering somewhere other than the home page.

What was our most used resource? Google Scholar, with 330 hits, followed by the New York Times with 316.

About 5000 sessions were via smartphones – that’s 15% of our overall traffic, which is up 150% from our previous average of about 10%. Only 2% of our users reached us via a tablet.

Where did the desktop users click? Have a look!

Heatmap: Indiana University Libraries - Desktop August 2016

Smartphones: The Numbers Game

Hardly a day goes by when my social media feeds don’t bring me a story about how Android is taking over Apple’s mobile market share (or conversely how no other platform will ever overtake iOS), or how iPads are revolutionizing mobile technology, or how 82% of people who are 19 years and 3 months old and live in an apartment with three roommates and a dog are coming to school with fourteen mobile devices in each of their pockets. (Okay, I made up that last one.)

So what’s the truth here?  How can we find out what is really going on with mobile tech? You can find all kinds of numbers, but it’s not difficult to lie with statistics, so how can we find statistics that will be meaningful? (As a side note, my father – a psychology professor – gave me a copy of “How to Lie with Statistics” when I was in high school and it changed my life. For real.)

The Cloud Four Blog published an excellent post a couple of months ago that addresses exactly this issue: “A ‘Comprehensive’ Guide to Mobile Statistics.” It includes excellent information on available sources, types of statistics available, what each type is good for, and what to watch for with each. There is also a good discussion of which stats you should care about, depending on your role and what you are doing with mobile. There is some additional good information in the comments as well, so make sure to read those.

What do you think? Are any of the sources linked in the Cloud Four post interesting to you? Let us know in the comments!