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Moving Image Archive

Clio Awards Collection: Pepsi

Note: Although it is displayed as 1958 in the 2002 Britney Spears campaign, the “Those Who Think Young” ads began in 1960 according to Pepsi’s history found on their website here. Also to note, on this page it records 1962 as the year when “Pepsi Generation” became part of Pepsi’s advertising strategy, but in terms of television ads 1963 was when Pottasch began working on launching more of ads with this slogan for the brand. 

FULL REFERENCE LIST (in order of appearance) 

  1. Pepsi. (1961). Fountain [Advertisement]. 
  1. Pepsi (2017, May 31). Pepsi Now and Then Commercial [Advertisement]. 
  1. Pepsi (1962). Carton [Advertisement].  
  1. Martinson, Leslie H. (1964). For Those Who Think Young [Poster].  
  1. Pepsi (1969). Washington [Advertisement].  
  1. Pepsi (1962). Cook Out [Advertisement].  
  1. Ghost of the Doll. (n.d.). Pepsi-cola ~ Soda Adverts [1961-1964] “For Those Who Think Young”.  
  1. Pepsi (1963). Stadium [Advertisement].  
  1. Weiner, M. (Writer, Director). (2012). The Phantom (Season 5, Episode 13). Mad Men. American Movie Classics, LLC. 
  1. Pepsi (c.a. 1970). [A Lot to Give] [Advertisement].  
  1. PepsiCo Announces Passing of Veteran Advertising Executive, Alan M. Pottasch. (n.d.). MediaRoom Strategist Demo Site. Retrieved February 7, 2024, from 
  1. Pepsi (1985). Spaceship [Advertisement].  
  1. Allenby, B. R. (2017). The Age of Weaponized Narrative or, Where Have You Gone, Walter Cronkite? Issues in Science and Technology, 33(4), 65–70.  
  1. Pepsi (c.a. 1970). Johnny Cash [Advertisement]. 
  1. Pepsi (1992). [Cindy Crawford] [Advertisement]. 
  1. Pepsi (2017, April 6). Kendall Jenner Pepsi Ad [Advertisement]. 
  1. Tillman, L. (2023, October 16). Case study: PepsiCo & Kendall Jenner’s controversial commercial. Astute Communications. 
  1. Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever. (2023, February). Nielsen. 
  1. Pepsi (2018, Feb 1). Pepsi Super Bowl Commercial 2018 Cindy Crawford, Britney Spears [Advertisement].  
  1. Pepsi (2023, Feb 14). Pepsi Zero Sugar / Great Acting or Great Taste? l Ben Stiller | 2023 Super Bowl Commercial [Advertisement]. 
  1. Pepsi (2023, Feb 14). Pepsi Zero Sugar / Great Acting or Great Taste? l Steve Martin | 2023 Super Bowl Commercial [Advertisement]. 
  1. Pepsi Canada (2023, Feb 9). Pepsi Zero Sugar Cola Super Bowl LVII | Ben Stiller & Steve Martin [Advertisement].  

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