Courtney Greene McDonald, Rachael Cohen, and I were pleased to give a panel presentation at today’s Indiana Online Users Group (IOLUG) fall conference. Our session description:
Transformations: Migrating to a New Model of Web Stewardship
Do you ever feel that although you are charged with running your website, it might actually be running you? We understand. Come and hear the epic tale of how the IU Bloomington Libraries migrated over 8000 pages from a decade-old locally-developed content management system to a shiny new Drupal-powered site by partnering with outside consultants — and, along the way, learned a few things about strategy and governance that are broadly applicable to web redesign or migration projects, small or large.
This session will describe how a small department discovered the secret to making a better web experience for our users lay in thinking holistically and strategically about our web content — in other words, in stewardship. No longer just chasing pages around, we were freed to invest our efforts into crafting a user-centric, sustainable web presence.
Attendees will walk away with new ideas and concrete strategies for prioritizing the end-user’s experience through emphasizing consistency and reducing clutter; introducing library staff to a new way of thinking strategically about web content (content strategy); and providing a more seamless discovery experience.
Many thanks to those who attended! As promised, we’d like to share a few additional readings for those who may be interested in diving a little deeper. And we are happy to answer any additional questions that may arise after the fact – comment on this post, or use the “Contact Us” link above.
FOR FURTHER READING:
Casey, Meghan. “Content Strategy Can Save Us All from Slobdom.” Brain Traffic. 4 Aug. 2011.
Cohen, Georgy. “Structured Content: An Overview.” Meet Content. 27 Mar. 2012.
Halvorson, Kristina, and Melissa Rach. Content Strategy for the Web. 2nd ed. Berkeley, CA: New Riders, 2012.
Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011.
Kurt, Lisa. “Responsive web design and libraries.” ACRL TechConnect Blog. Oct 4. 2012.
McDonald, Courtney Greene. Putting the User First: 30 Strategies for Transforming Library Services. ACRL, an imprint of the American Library Association, 2014.
Rasmussen, Claire. “Do It Like a Librarian: Ranganathan for Content Strategists.” Brain Traffic. 7 June 2012.
Schmidt, Aaron and Amanda Etches. Useful, Usable, Desirable: Applying User Experience at Your Library. Chicago: ALA Editions, an imprint of the American Library Association, 2014.
Schmidt, Aaron. “Library Websites Should Be Smaller.” Walking Paper. 14 Mar. 2011.
United States Department of Health and Human Services. “User Experience Basics.” Usability.gov. Feb 19. 2014.
Weave: Journal of Library User Experience. [a new peer-reviewed open access journal focusing on topics related to user experience in libraries … check it out!]
“Writing for the Web” posts on this blog: https://blogs.libraries.iub.edu/redux/tag/writing-for-the-web/